Garnier is proud to be serving a greener summer of tennis when it returns to the Australian Open this year as the official skin and haircare partner.
Creatively telling the story of the brand’s commitment to being an increasingly more responsible and sustainable brand, Garnier is thrilled to officially launch its Coast to Court campaign.
By bringing to life an idea that marries tennis with the brand’s pledge for a world with more beauty and less plastic, Garnier is proud to introduce the first prototype “green net” – a competition grade tennis net, tested on court at Melbourne Park, made from netting offcuts that were destined to hit landfill.
The “green net” will be exclusively showcased at Garnier’s two activation sites at the Australian Open which will include an interactive giant misting wave positioned at Federation Square and a branded zone located by Showcourt 3.
“Garnier is committed to sustainable sourcing and reducing our environmental footprint to support our future generations,” says Alex Shadbolt, Garnier AU Marketing Manager.
“If we can engage in a conversation, and offer a fun and interactive activation that truly resonates with Australians, then it’s the first step in creating a more sustainable future”.
In support of this initiative, Garnier will be joined on court this summer by its Australian Open 2020 ambassadors – Laura Wells, Brooke Blurton and Sophie Cachia – each with a personal passion for sustainability.
Coast to Court will also live on beyond Australian Open 2020 as Garnier has a longterm goal to continue to create more “green nets” and build a program that can supply them to grassroots clubs and schools around Australia.
Where: Federation Square and Showcourt 3
When: 20 January – 2 February 2020
More info: Here.