On Saturday 19 May 2018, Highpoint Shopping Centre will officially welcome three new exciting brands to its IN: TRANSIT precinct: an outdoor retail and casual dining hub formed by three shipping containers, taking inspiration from food truck parks and capitalising on the interest of pop-up stores and temporary retail spaces. Open to the public from mid-May, the new tenants of IN: TRANSIT will be The Jerk, offering authentic Jamaican street food, Legacy Barbers & Essential Pieces, a barber and personalised fashion duo and The Sneaker Laundry, Australia’s first sneaker maintenance operator.
To celebrate the brands’ arrival, IN: TRANSIT will host an exciting launch event for the entire family, featuring:
• 1,000 free hot jam donuts from the much-loved Dandee Donuts food truck, departing its home at Dandenong Market to serve its delicious dough in the West
• 100 free traditional jerk chicken meals and a complimentary side with any purchase at The Jerk
• Complimentary barber cuts with a spontaneous twist by Legacy Barbers & Essential Pieces – customers will need to spin the wheel to reveal the cut they will receive
• A pop-up beer bar with Highpoint gift cards and IN: TRANSIT vouchers to be won
• A street game inspired by traditional corn hole, also with Highpoint gift cards and retailer prize packs to be won
• Live music by a local musician duo
As the name suggests, the nature of IN: TRANSIT will see multiple retailers call the shipping containers home over the next five years – with an ongoing series of curated pop-up shops delivering an adaptable, trend-driven retail precinct for shoppers and residents. This approach will allow the precinct to showcase new and emerging brands alongside cult favourites, expanding Highpoint’s offering for customers.
“Highpoint Shopping Centre is thrilled to welcome The Jerk, Legacy Barbers & Essential Pieces and The Sneaker Laundry to IN: TRANSIT as an opportunity to introduce new brands to the West and continue developing the precinct to provide the most exciting retail experiences for shoppers,” says Highpoint Shopping Centre’s Centre Manager, Ryan Ling.
The Jerk will open its first bricks and mortar store at IN: TRANSIT, serving up a delicious menu of Jamaican jerk chicken and cassava chips, made from recipes passed down by generations, with spices imported directly from Jamaica. Also venturing into its first bricks and mortar space is Legacy Barbers & Essential Pieces, a combined retailer who celebrates personalised style through its contemporary barbershop and customisable apparel range, only available wholesale and through Ebay until now. Previously available only in Melbourne’s CBD, The Sneaker Laundry now delivers its quality sneaker care services to the West at IN: TRANSIT, from basic sneaker cleans to entire sneaker restorations.
IN: TRANSIT launched for the first time in October 2017 and in its first incarnation, was home to Footscray’s favourite barbeque and beer garden, Up In Smoke, Melbourne-made clothing label, Kenny Parker and artisan dessert connoisseur, Dex2Rose.
When: Saturday 19 May 2018, 11:00am – 4:00pm
Where: Highpoint Shopping Centre, Level 3 outside Degani – 120-200 Rosamond Road, Maribyrnong 3032
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