Lifestyle, What's On

Melbourne Spring Fashion Week Launch

Today marks the official launch of Melbourne Spring Fashion Week. The launch was held at RMIT Design Hub and the Lord Mayor of Melbourne, Robert Doyle introduced the program and the official MSFW Ambassador for 2016, actress and model, Isabel Lucas.

“Isabel is an internationally renowned talent and her fashion credentials make her perfect for the role of MSFW Ambassador,” the Lord Mayor said.

Asked why the fashion festival is so important to Melbourne, Doyle replied that it’s an opportunity to showcase local talent, and the fashion on the runway can be worn by everyone, unlike some of the other international runways.

Fashion Week runs from Friday 26 August to Friday 2 September, with a packed program full of fashion shows, festivities, markets and talks. The first official event will be the Emporium Melbourne’s Opening Runway on August 26th, a free event which will see Little Bourke Street transform into a runway like no other.

Last year more than  60,000 people attended the festival so make sure to book your runways early!

When: August 26  – 2 September.

Where: Various venues across Melbourne

Visit the MSFW website.