Calling all electricians, carpenters, joiners, technicians, finishers, artists, designers and regular Joes. Jack Daniels wants to celebrate his birthday with you!
Jack Daniels is a mysterious man. No one knows exactly when he was born because there are no birth records, but it’s customary to celebrate Mr. Jack’s birthday every year in September.
Last year, In 2014, Jack Daniel’s created the world’s first crowd-sourced bar in Sydney to celebrate his birthday and honour his craftsmanship, style and uniqueness. This year, it’s being taken to a whole new level with the creation of the world’s first bar built on tour, completely crowd-sourced by fans.
So if you’re handy with your hands, crafty with your craft or just a general Mr (or Mrs) fix it all, Jack would like you to donate your time and expertise in exchange for whiskey (of course) and an invitation to celebrate Jack’s birthday in style – in the very bar you help to build. Curious and crafty fans check out the dates to get involved here.
And for the rest of us, “The Bar That Jack Built” will be open to the public in Melbourne for a Jack Daniel’s birthday extravaganza in Federation Square from 18 – 20 September.
Find out more information here.